Puri Ubud Gianyar, Bali is now have a Museum of Marketing 3.0 in Ubud. The plan museum is located at the Castle Museum This painting will be unveiled on Friday (27 / 5). The formation of unique and rare museum was initiated Hermawan Kartajaya fully supported Ubud Palace family.

“The Puri Ubud which is the founder and host of spiritual marketing museums in the area of ​​the Museum Puri Ubud painting is reinforced as a cultural tourist destination, peace and spirituality,” said Hermawan Kartajaya in Ubud, Gianyar, Bali, on Wednesday (25 / 5).

According Hermawan, the birth of Museum 3.0 is inspired from the history of tourism development Ubud since 1930. On his way up to now tourism Ubud still maintain spiritual values ​​in the midst of clattering dollar earned, so as to create harmony.

“In the Hindu concept, Ubud tourism that represents Tri Hita Karana. In the language of marketing, marketing concept is the same as 3.0,” said Hermawan. Hermawan explains, the book entitled Marketing 3.0: From Products to Customers to the Human Spirit arable Philip Kotler, Iwan Setiawan and himself, published John Wiley & Sons in May 2010 were actually sold well.

Even in a matter of one year, the book has been published in translation of 22 languages ​​in the world. In the book, the author describes how the marketing or marketing move beyond the mind and hearts of consumers and into the human psyche.

The word marketing lately often have a bad connotation as a product promotion activities with the ultimate goal to turn a profit. Depart from it, he tried to improve that image, which explains that this book contains a description of the spiritual and business marketing are sympathetic.

3.0 The title suggests that marketing activities should move beyond the era of rational (1.0) and emotional (2.0) to the era of spiritual marketing (3.0) because consumers crave marketing or marketing perpetrators responsible.

Meanwhile, Chairman of the Family also PHRI Bali Puri Ubud, Tjokorda Oka Artha Sukawati Ardhana give high appreciation of the museum establishment is marketing 3.0. With the museum, he hopes to increasingly stretched farther Ubud tourism.

“So I told to Mr. Hermawan to preach to the world that there is paradise in Ubud. With the establishment of this museum, we expect Ubud increasingly better,” said Tjokorda who is also the Regent of Gianyar this.